Hi, my name is Marty
Human-centered solutions for complex challenges.
Senior UX Design Leader with 20+ years of experience driving product vision and design strategy across enterprise, healthcare, retail, and technology. I specialize in transforming complexity into clarity — delivering scalable solutions that improve adoption, efficiency, and customer satisfaction. Known for building design systems, shaping processes, and aligning cross-functional teams, I bring measurable business impact while fostering design maturity across organizations.
Highlighted Work
Geyser Data Design System
Learn how building and scaling a design system during a significant product transition helped iterate on designs faster and improved the efficiency of developer handoff for our archival data storage solution, which ultimately led to signing new customers.
As the sole UX Designer at Geyser Data, I led the development of a comprehensive design system in Figma from scratch, establishing consistency across our product.
SAP Retail Activity Optimization (RAO) Innovation Project
See how data was utilized to optimize the customer’s activities and drive efficiency and revenue growth.
My job was the lead researcher and designer in a UX/PM/Dev squad to create and validate the value of an innovative product for consumer product goods customers.
Mitchell Claims Examiner Portal (CEP) Redesign
The story of a Redesign project Done Right that set a trend for future redesigns to follow!
My job was to lead the project and manage the team of six product designers to assign and oversee the design of over 80 features. Trailblazing new designs and processes throughout.
XD-PM Process Improvement
Constantly improving how things are done. When we see a problem, we don’t wait to be told. We make positive change happen!
My job was to lead and drive the Process Improvement Initiative to create a better working relationship between XD and PM.
About Me
Full of energy, I motivate and inspire all the teams I work with across the organization to collaborate and engage in our design process. Including everyone in the process is the best way to evangelize UX. I love sharing my knowledge to help others grow, learn and build their skills.
Creativity is not a switch I can turn off. I find myself innovating when going for runs or hanging out with friends. I’m always thinking of ways to improve a design or a process, whether it’s for work, or personal app ideas, or for institutions that I am a board member of.
I am also driven to improve myself. I love being part of active Orange County and San Diego UX communities. I love learning new methodologies by reading, attending conferences or workshops, and leveling up my UX toolkit with the latest apps, especially remote workspace apps.
I’ve been helping people and companies in a UX capacity for twenty years both locally and globally.
Let’s work together!