Marty Goodman

Trailblazer  |  UX Rockstar  |  Collaborator

 

I help customers find innovative design solutions by understanding their pain points.

I help co-workers grow their design skills and careers by mentoring them.

I help cross-functional teams collaborate by process improvement and inclusivity.

Experience

SAP

Senior UX Designer February 2022 – July 2024

Newport Beach, CA

Led global design team of eight designers and researchers innovating and building enterprise web and mobile products in the Retail Execution field for the Consumer Packaged Goods industry. 

Created a dashboard design concept of charts, KPI data and recommended actions, based on user research insights, that was later validated with customers to confirm a potential time saving of 80%.

Performed user interviews with persona, Key Account Manager, to capture time and cost of tasks for each step in their user journey, as well as pain points and level of pain, which helped us prioritize areas of greatest impact, which we determined to be “time spent analyzing and reviewing data”.

Improved the research process by formalizing and requiring the documentation of a Research Plan and Research Insights.

Created and ran Q4 Roadmap Planning workshop among cross-functional, global teams to align on product vision, north star metrics, OKR’s and prioritize themes for features in upcoming quarter.

Drove and facilitated workshops for two UX initiatives to improve designers to share their voice and provide feedback during Design Share meetings. We were able to increase the participation from 50% to 95% across the UX team within 3 months.

Mitchell International

Principal Experience Designer Nov 2019 – Feb 2022

Irvine, CA

Completed the redesign of the Claims Examiner Portal product, leading a team of six designers to follow Mitchell’s user-centered design “Triple Diamond” process, from discovery research to concept design and validation through execution of design and usability testing, and then released to happy customers in Q1 2021, which earned me the Annual 2020 MVP Award.

Created concept designs of the vision for the Fusion product (fusing together multiple products into one), leading to company-wide understanding of the design strategy, which earned me the Q1 2020 MVP Award.

Led and mentored a team of six designers to build enterprise web and mobile applications and product redesigns for the workers compensation insurance industry following an Agile development process that has repeatedly received praise for its elegant design from customers and the organization. 

  • Created and improved seven processes, including Discovery Research, Design Sprint, Dev Support, and Product Management Collaboration, leading to a streamlined delivery process and a happier, collective work environment.

  • Presented to the C-suite and Executive team, including the CEO, CTO and SVP, on topics of Kano Model for Concept Validation and Claims Examiner Portal Redesign Project.

  • Coordinated with the Mitchell Magnetic Design System team to define best practices for building and documenting design patterns and components to bring consistency to our suite of products.

Sr Experience Designer February 2014 - November 2019

Irvine, CA

Led the redesign of the SmartAdvisor Client Setup product, while mentoring a junior designer across design and research tasks. Exceeded customer expectations upon release with a time saving of 88%, which earned me the Q2 2018 MVP Award.

Evangelized UX best practices resulting in facilitating onsite discovery research with clients to identify, through journey mapping, each persona’s pain points and needs, then using data to prioritize features in collaboration with product partners.

Quiksilver

Lead UX Designer August 2012 - October 2013

Huntington Beach, CA

Designed e-commerce web and mobile experiences for Quiksilver, Roxy and DC Shoes. Collaborated closely with the Creative and Marketing teams to produce compelling interactive holiday and site promotions using the latest video technology. Delivered detailed wireframes and flows using Omnigraffle.

Walgreens

Multi-Channel UX Contractor June 2010 – July 2012

Chicago, IL

Designed and enhanced cross-channel initiatives and online shopping and pharmacy experiences for both the web and mobile app. Worked closely with the business team to identify and prioritize features and translate requirements into compelling experiences. Delivered detailed wireframes and prototypes using Axure and Balsamiq Mockups.

CISCO

Sr UX Contractor May 2010 – June 2010

San Jose, CA

Designed user interface for next generation VOIP phones in agile environment. Collaborated with Product Team to understand vision, target user and gather requirements. Developed concepts of UI framework that improved upon existing framework while keeping within the limitations of Software. Detailed wireframes for all applications created.

Manifest Digital

UX Contractor March 2010 - May 2010

Chicago, IL

Led design for incorporating e-commerce functionality into clothing fashion website. Managed scheduling and resourcing of UI Designers to collect requirements and transform them into detailed wireframe documents for client. Successfully presented final design to client on time.

Earlybird Creative

UX Contractor August 2009 – March 2010

Chicago, IL

Performed heuristic evaluations on mobile phone user interfaces. Evaluated experiences of touch-screen mobile phones against set of ideal criteria/best practices. Utilized expertise in user centric design methods to document results.

Motorola

Sr UX Designer June 2005 – January 2009

Chicago, IL

UX Designer September 2001 – June 2005

Beijing, China

Lead Designer of the Home Screen experience for the Windows Pocket PC, released in Q1 2009 in MOTOSURF A3100 mobile phone. Cultivated solid working relationships through participation with cross-functional teams.

Designed Media Player for the MOTORAZR2 and MOTOROKR Z6 mobile phones, released in Q3 2007.

Created interactive prototype and conduct usability test to evaluate User Profile settings, which reduced post-launch defects by 10% and reduced development costs by $100k.

Contributed to design of first new color touch screen mobile phone platform (Tactium) for the Asian market, known as the Motorola A760, released in Q2 2003, then later the A780, released in Q4 2004.

Supported Beijing Research team to develop and perform usability test to measure and compare the touch accuracy of three different styli, to improve ergonomics of new touch screen devices.

Education

Post Graduate Diploma of Human Factors

University of Queensland, Australia

2003 – 2004

 

Bachelor of Technology (Optoelectronics)

Macquarie University, Australia

1995 – 1998